Despite being the most connected generation, Gen Z faces the highest number of mental health challenges.

When it comes to opening up, they don’t know who to talk to.

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But mental health challenges are universal. On some level, everyone has experienced them. 
So, what if your past could help someone’s present?

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Introducing WhatsApp Allies. A design language that helps you find the right person to talk to. We identified nine mental challenges and created a unique icon for each that can be added to your display picture. Turning contacts into confidants.